Paula Bekinschtein

Vice President, Marketing and Launch Excellence - Global

Paula joined Orphalan in 2021 with over 15 years of international industry experience in commercial operations and general management.

Most recently she served as Head of Global Marketing and Strategic Projects Director for Cycle Pharmaceuticals where she had a special focus on the set up and launch of the company’s first rare disease product in North America, and on other key markets in MENA, LATAM, New Zealand and Australia. Prior to Cycle, Paula worked in various commercial teams in large organizations such as Amgen and AstraZeneca.

Paula has a strong background in leading and executing strategic commercial and operational projects, including local and global product launches and designing cross-functional solutions across markets.